About Our Marketing Approach | Princeton Creative Marketing

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Princeton Creative Marketing (PCM) was founded by Michael Barry, MBA, a marketing consultant for small businesses, large corporations, arts organizations and non-profits. Located in Princeton New Jersey, PCM serves local small to medium sized businesses (up to 500 employees) helping these businesses grow using our unique approach to marketing. PCM’s creative and out-of-the-box thinking can help your company identify its best customers, find the proper marketing mix and craft messaging that creates awareness, interest, engagement and loyalty.

Huge changes in marketing and sales methods over the last several years have left many business owners overwhelmed with the complexity and variety of new technology they are now expected to use for marketing: websites, blogs, Facebook, Twitter, Pinterest, Linked In, e-newsletters, You Tube videos…the list keeps growing. But what does this mean to you and how can a busy entrepreneur learn to create effective marketing and still run a business?

PCM can help make sense of this digital marketing chaos and recommend the best combination of tools for you to use so that you can focus on your real business needs. Understanding the correct marketing mix for you and your business means time and efforts more effectively spent reaching your customers.

We work across a variety of industries and always start with the customer and work backwards from there to craft a strategy and set of techniques that makes sense not only for your customer, but for you as well. We custom tailor all our work to the business, its owners, its customers and the environment in which it operates. Any other approach is just cookie cutter marketing theory that simply does not work in the digital age.